Maranello, 12th February 2007
Ferrari is celebrating its 60th anniversary in 2007 with a major event from June 21st to June 24th in Maranello, Italy.
Maranello will be the finish line in a "relay race" across five continents where participants will carry a baton
embossed with symbols of the 60 greatest moments in the company's history.
The "Ferrari 60 Relay" kicked off on January 28th in Abu Dhabi, site of the future Ferrari theme park, and will conclude
in Maranello on June 24th, after traversing about 50 countries in 148 days. The central theme of the final events is
technological innovation pioneered by Ferrari in the 60 years of its existence. For the occasion, Ferrari is assembling
its 60 most important innovations, ranging from aluminum pliers for disc brakes to the electric differential and the F1
gearbox.
Against this backdrop Ferrari has organized its first concours d'élégance: a series of events on the track, at the
factory and at the Galleria Ferrari in Maranello celebrating the elegance of the Ferrari. An Opera Omnia book will be
published on the company's history, a collection of pictures and data on all the road cars and race cars built by
Ferrari.
The baton for the Ferrari 60 Relay was specially created to symbolize the history of the company, from its first
success at the Rome Grand Prix of 1947 to the Ferrari FXX of 2006. Our clients are carrying the baton around the
world in their cars.
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