Following the speeches from each of them, the invited guests and media representatives were led into the
darkened main area, and treated to a 10 minute film spanning the life and times of Enzo Ferrari. This
fascinating period footage, with a stirring soundtrack, didn’t only focus on his life, cars and drivers, but also
featured what was going on in the world around him at different periods in his life, i.e. World Wars I & II and
the arrival of Rock & Roll. The film was projected onto the walls, floor and ceiling through 19 different
projectors, fully immersing, almost wrapping, the audience in its content. This will be an innovative feature of
the presentation within the new museum design and display philosophy.
The museum is seen as complimentary to the Museo Ferrari in Maranello, and will broaden the outlook, or
enrich the experience, by not only featuring Ferrari models, but also the car’s that were part of Enzo Ferrari’s
life before he founded the eponymous company, like pre-war Alfa Romeos. It will also provide a focus on the
other car companies from in and around Modena, like Maserati and Stanguellini, of which examples of both
were on display on the opening day. There was also a display of pop art in an ante room surrounding a GTO
(288), broadening the appeal and projecting what else was happening in the wide world, during the period that
Ferrari and his cars have been part of the motoring world, past and present.
The renovation and reopening of the main building is the first phase of the upgrading works, which will be
followed by improvements to the visitors experience in the “Casa Natale” and to the open areas of the
museum complex. Reduced price tickets are available as a joint purchase for the Museo Ferrari and Museo
Enzo Ferrari, and full details of opening hours and admission prices can be found at museo.ferrari.com
Keith Bluemel
02/2014
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