London, 06 May 2009
The latest in the worldwide chain of Ferrari Stores was officially
opened by Ferrari F1 team driver Kimi Raikkonen on 06 May
2009, who cut the ribbon at 11.00am. The ribbon cutting
ceremony was preceded by a parade of a dozen Ferraris through
the streets to the store, ranging from a 250 GT LWB California
Spider to the latest California Spider, with a complete set of
supercars, GTO, F40, F50 and Enzo, plus Nick Mason's 250
GTO, which had their own cordoned off parking area just around
the corner from the store. Word must have leaked out about
Kimi's arrival, as there were large crowds lining the specially
erected barriers along the edge of the pavement, and when he
arrived it was the usual photographer's bun fight to scramble for
the best location.
The store is situated in one on the prime shopping locations in
the town, Regent Street, in the heart of the West End,
immediately opposite Hamleys, the renowned toy retailer, now in
their 249th year of trading. The new store is on two floors, and
houses an impressive range of Ferrari licensed products, ranging
from clothing for babes in arms through to the full range of F1
team gear. As with the other outlets in the chain, it also has a
great selection of Ferrari related items, including leather goods,
models, toys and books. It is also disabled user friendly, with
wide aisles and a lift serving the lower level. Definitely worth any
Ferrari enthusiasts time to pay a visit when in London.
Keith Bluemel
05/2009
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