Essen, 15 April, 2013
The TECHNO-CLASSICA celebrates anniversary: The greatest fair
of the world for collector automobiles takes place for the 25th
time. In 1989 the TECHNO-CLASSICA in Essen started as the
first great ambitious classic fair. Since then it sets the trends of
the vintage scene yearly and has become to the leading meeting
point and trading centre of the international classic scene.
At the moment the anniversary edition comes into the hot
preparatory phase until the opening on 10th April 2013 with the
preview- press- and professional-visitors day. The organiser
S.I.H.A. already now reports "full house": All exhibitor's spaces in
the 20 halls and on the open space of the fair are already booked.
Also at the 25th edition the TECHNO-CLASSICA will become
again the world greatest historic show of the German as well as
the international automobile manufacturers and can even
announce a brand record - with 25 brands of vehicles present
themselves as much as never before. Nevertheless, it is not only
the thing to entertain the audience and to impart historical
knowledge. Of importance is also the plausible presentation of the
brand values at which the tradition and company-history play a
vast important part. So a lot of manufacturers show complete
lines of ancestors and compare current models with historical
vehicles. Most of the companies have already announced first
information concerning their appearances - here in alphabetical
order:
• Audi looks back on 25 years Audi V8 and 80 years V8 engines,
among other things with two Horch-luxury-limousines and the
Audi V8 quattro DTM.
• The "Autostadt" shows a contrast programme. Six contrary
pairs illustrate the variety of 125 years automobile history in the
"ZeitHaus", the automobile museum with the largest number of
visitors of the world, so for example the "cubic-giant" Bentley
8litre and the NSU Quickly with only 49ccm.
• BMW, Rolls-Royce and Mini book again commonly the entire
hall 12 as corporation-brands. Two topics are already fixed: 90
years BMW motorcycle and 50 years Mini Cooper S.
• Bugatti and Bentley present again at a joint-stand and exhibit
both, historical and current models.
• Citroën takes the subject "Open driving" and shows convertible-
studies and - standard-models, among them a DS 19 convertible
and as German-premier the topical DS3 convertible.
• Ford celebrates the 150th birthday of the company founder
Henry Ford. Second theme is the motto "Ford motor sport" with
the main focus on 45 years Ford Escort.
• Lamborghini celebrates the 50th birthday - the Italian noble
factory was found in May 1963 in Sant'Agata Bolognese and
brings two special sports cars from the starting time to Essen.
• Mercedes-Benz - from the very start represented at the
TECHNO-CLASSICA - puts the history of the S-class, which goes
back to the beginnings of the brand Mercedes at the starting of
the 20th century, into the main focus. Logically the Stuttgarts
present among others the luxury touring limousine Mercedes-
Simplex 60 HP travel vehicle from 1904 of the private property of
Emil Jellinek.
• Opel takes the launch of the Cascada as occasion to make a
convertible-history excursion of the company and presents
probably nine open vehicles.
• Peugeot devotes to the motor sport and exhibits among others
the Peugeot 205 Turbo 16 from the rally woman racing driver
Michele Mouton.
• Porsche celebrates the birthday with a nought on of an icon:
The Porsche 911 is 50. Since five decades the "Neunelfer" is
known as sports car absolutely and core of the brand.
• Seat's motto of presentation is "urban vehicles" and exhibits
among others the Seat 600, of which the last piece rolled off the
assembly line 40 years ago.
• Skoda takes the topic of the development history of the Rapid
and presents probably eight models from the pre-war age, the
1980ies and the modern age under the motto "Rapid - a name
with tradition".
• Volkswagen Classic shows a line of ancestor too: Seven
generations Golf is the motto in hall 7. Besides the six historical
Golf-construction series since 1974 the Wolfsburgers present the
new Golf GTI as German-premier. Volkswagen Classic Parts
demonstrates the restoration of a Golf I GTI. In addition
Volkswagen will be the host for the automobile museum.
• Volkswagen trade vehicles devotes among others to "25 years
California" - the first company-owned travel-vehicle was presented
1989 in Essen - and 55 years double-cabin.
• The motto of Volvo is "Volvo - the passion" - six exceptional
historical vehicles, which are today owned by passionate fans of
the Swedish brand are exhibited.
Furthermore the tradition branches of Alfa Romeo, Fiat, Ferrari,
Jaguar, Royal Enfield and probably also Aston Martin - which
celebrates in 2013 its 100th foundation anniversary - represented
at the TECHNO-CLASSICA.
Since a lot of years S.I.H.A presents an exquisite special
exhibition. After the Pegaso-world-record last year the TECHNO-
CLASSICA-organisers come up with something special for the
anniversary. The special exhibition "AUTOMOBILE
MASTERPIECES" demonstrates the Haute Couture of car
manufacturing - the most elegant and most beautiful creations of
designers from the wedding of coach-building. The exhibited
noble-coaches are all unique examples and had been fitted out by
the crème de la crème of the body-factories of the 1920ies until
the 1950ies. Among them exceptional beauties like the Bugatti
57 C with Gangloff-coach in the Saoutchik-style from 1939, the
Bentley 4.5 litre Derby coupé from 1939 and the Talbot Lago T
150 C Teardrop coupé with a coach from Figoni et Falaschi from
1938.
Additional anniversary subjects and other special mottos are
taken up traditionally by the clubs as well, which make the
"World fair for vintage-, classic- & prestige- cars, motor sport,
motorcycles, spare parts, restoration and world-club meeting" to
the world greatest classic forum by more than 200 exhibiting
automobile clubs. A lot of them are participating since the first fair
in 1989, as for example the "VW type 3 connoisseurs" or the
Borgward IG.
Just one meets at the TECHNO-CLASSICA - since the first at
that time still two-days fair in 1989 the number of visitors are
increased continuously and became more and more international.
From 30,000 at the beginning became more than 180,000 visitors
in 2012. For the anniversary edition the organisers expect an
increasing again. Also for exhibitors the pulsating classic-world-
fair became more and more attractive from year to year - as in
1989 250 exhibitors still had been divided on six exhibition halls,
so already now are all spaces of the 20 halls and the open space
are booked-out by approximately 1,200 exhibitors. And they
become more and more international too: In the meantime the
specialist dealers are not only from whole Europe but also from
overseas - so among others also exhibitors from North- and
South-America and even China present their range. About 2,500
high-quality collector-cars will be up for sale - so many as
nowhere else.
Besides so many restorers, component suppliers, suppliers of car
literature, spare part dealers, accessories sellers, clock- and
technology-dealers, artists and art dealers and not at least model
car suppliers are present at the TECHNO-CLASSICA as at no
other classic show worldwide. At the five-day fair one can see
everything, really everything around vintage cars and young-
timers. So the classic-scene meets again at the TECHNO-
CLASSICA in Essen from 10th (Happy View Day / Preview) until
14th April 2013 - this time also for celebrating ... Share the
Passion!
Images Peter Sighof ... www.ClassicCarPhotography.de
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